~ / projects / kokumakinalari
E-commerce · 2026

Kokumakinaları

A custom WooCommerce theme for scent-diffuser brand Eromer, built to collect quotes rather than process checkouts.

§ Problem

Eromer's buyer is not a consumer who adds to cart and pays by card: the price only settles once the volume of the space, the number of units and the installation are discussed. A stock e-commerce theme assumes the opposite - a one-click purchase.

§ Approach

I used WooCommerce as a product catalogue rather than a sales channel, switching purchasability off at theme level and putting a quote basket and single-step quote form in its place.

§ Outcome
  • A quote flow instead of a price - every enquiry arrives carrying the model and the space size
  • Catalogue segmented by coverage: five models from a vehicle up to 5
  • 000 m³
  • One plugin (WooCommerce)
  • with no page builder and no form plugin

The product family is segmented by coverage area rather than by spec: vehicle, home and office, medium, large and extra-large spaces. A visitor describes their own space and lands on the right model, with coverage up to 5,000 m³ shown in one comparison.

Purchasability is switched off at theme level: add-to-cart links, the cart and checkout flow, and listed prices are all disabled. A quote basket takes their place, letting a visitor collect the models they are interested in and send them in a single form.

The quote and contact forms are written inside the theme with nonce verification. The site runs on exactly one plugin: WooCommerce. No page builder, no form plugin, no SEO plugin; typography (Sora + Manrope) and palette are defined in the theme itself.

§ Screenshots
01 · home screen
02 · detail / list
03 · action flow
04 · action flow
05 · action flow
06 · action flow

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