Mother to Mother
I designed and delivered a WooCommerce marketplace architecture for maternal and baby products, with API integrations and scalable catalog operations. This reduced checkout friction and supported continued catalog growth.
As a store grows, its payment, stock and performance paths turn brittle, and slow pages cut conversion directly. What was needed was infrastructure that stays fast, scales, and does not fight the operations team.
I built a performance-first architecture with customisable checkout and product flows, extending the WooCommerce core with minimal intervention.
- Customised checkout and product flows
- Measurable improvement in Core Web Vitals
- A lean codebase that stays easy to maintain
We have prepared a system based on WooCommerce for Mother to Mother, which is the marketplace for Mother and Baby products.
More work in the same category.
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A custom WooCommerce theme for scent-diffuser brand Eromer, built to collect quotes rather than process checkouts.
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I built an API-ready WooCommerce marketplace for carpets and woven products, focused on scalable search, catalog performance, and checkout reliability. This improved product discoverability and stabilized transaction flows as inventory expanded.
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I owned the end-to-end architecture for Profatura's commerce platform, including custom WordPress implementation and scalable WooCommerce workflows. This enabled faster content operations and a more maintainable commerce stack.
Fotokart
I implemented a scalable WooCommerce infrastructure for Fotokart's auction and antiques business, with performance tuning and stable transaction flows. This strengthened transaction reliability and supported growth in product volume.
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