~ / projects / mother-to-mother
E-commerce · 2025

Mother to Mother

I designed and delivered a WooCommerce marketplace architecture for maternal and baby products, with API integrations and scalable catalog operations. This reduced checkout friction and supported continued catalog growth.

§ Problem

The Mother to Mother project essentially answers this need: i designed and delivered a woocommerce marketplace architecture for maternal and baby products, with api integrations and scalable catalog operations. this reduced checkout friction and supported continued catalog growth. The solution needed to be lean, fast and sustainable in the long term.

§ Approach

Built performance-focused architecture with customizable checkout / product flows; extended WooCommerce core with minimal intervention.

§ Outcome
  • Customized checkout and product flows
  • Measurable improvement in Core Web Vitals scores
  • Clean codebase, easy long-term maintenance

We have prepared a system based on WooCommerce for Mother to Mother, which is the marketplace for Mother and Baby products.

§ Screenshots
01 · home
02 · detail / list
03 · action flow

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