~ / projects / if-its-carpet
E-commerce · 2025

Halıysa

I built an API-ready WooCommerce marketplace for carpets and woven products, focused on scalable search, catalog performance, and checkout reliability. This improved product discoverability and stabilized transaction flows as inventory expanded.

§ Problem

As a store grows, its payment, stock and performance paths turn brittle, and slow pages cut conversion directly. What was needed was infrastructure that stays fast, scales, and does not fight the operations team.

§ Approach

I built a performance-first architecture with customisable checkout and product flows, extending the WooCommerce core with minimal intervention.

§ Outcome
  • Customised checkout and product flows
  • Measurable improvement in Core Web Vitals
  • A lean codebase that stays easy to maintain

We created Turkey’s most important market place for Carpets, Rugs and other woven products with WordPress and WooCommerce infrastructure.

§ Screenshots
01 · home screen
02 · detail / list
03 · action flow
04 · action flow
05 · action flow

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