SaaS architecture, API development, iOS apps and scalable web/e-commerce systems.
Senior Software Engineer & Product Developer
With 19+ years of engineering experience, I build scalable SaaS platforms, high-performance backend systems, and iOS apps published on the App Store. I take end-to-end technical ownership from system design to deployment.

Apps live on the App Store.
11 iOS apps I owned end-to-end for clients — from idea to App Store launch. Each live, with real users and regular updates.
All My iOS AppsWhat I Do
SaaS Architecture & Platform Engineering
I lead SaaS platform architecture and own system evolution from domain modeling through reliable production delivery.
- Architecture blueprint and modernization roadmap
- Scalability, resiliency, and cost strategy
- Technical debt reduction with measurable milestones
API Engineering & Integration
I build API-first backend systems with clear contracts, secure authentication, and integration patterns that remain maintainable as complexity grows.
- REST API design and versioning strategy
- JWT and OAuth2 authentication and authorization
- Third-party integrations and event-driven workflows
iOS App Development
I deliver production-grade iOS applications with a focus on architecture, performance, and release reliability.
- Modular app architecture and state management
- Performance profiling and stability hardening
- App Store release management and lifecycle updates
WooCommerce Platform Engineering
I design WooCommerce implementations for teams that need reliable operations, custom business flows, and sustainable growth.
- Payment and shipping integrations
- Custom catalog, cart, and checkout flows
- Performance and conversion-oriented optimization
Custom WordPress Plugin Engineering
I build secure, maintainable plugins for business-critical capabilities that off-the-shelf tools cannot cover.
- Plugin architecture and domain modeling
- Security, permissions, and data integrity
- Long-term compatibility and maintenance
Performance & Reliability Optimization
I identify system bottlenecks, prioritize fixes by impact, and improve performance consistency in production.
- Caching and CDN architecture
- Database and application-layer optimization
- Core Web Vitals, TTFB, and runtime monitoring
Featured Projects
Ruul SaaS Operations Platform
I led architecture for Ruul's SaaS operations platform, defining domain boundaries and production workflows for reliable scale. This improved operational throughput and reduced platform friction as product usage grew.
Poimapper API-Driven Platform
I engineered an API-driven platform architecture for Poimapper, integrating data flows and backend services into a maintainable SaaS delivery model. This increased integration reliability and improved data processing consistency in production.
WeAreBrandex
I led the architecture and delivery of a high-performance WordPress platform for Brandex, including scalable content operations and production-ready deployment standards. This improved load performance and made ongoing publishing operations more scalable.
Mother to Mother
I designed and delivered a WooCommerce marketplace architecture for maternal and baby products, with API integrations and scalable catalog operations. This reduced checkout friction and supported continued catalog growth.
Halıysa
I built an API-ready WooCommerce marketplace for carpets and woven products, focused on scalable search, catalog performance, and checkout reliability. This improved product discoverability and stabilized transaction flows as inventory expanded.
Profatura
I owned the end-to-end architecture for Profatura's commerce platform, including custom WordPress implementation and scalable WooCommerce workflows. This enabled faster content operations and a more maintainable commerce stack.
Frequently Asked Questions
Yes. I work remote-first and collaborate with distributed teams with a focus on consistent delivery.
Yes. I have deep WordPress/WooCommerce expertise, but my primary focus is product and system development.
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